Social Adoption Model: An E-commerce Perspective
نویسندگان
چکیده
Social networking is an important strategy for eCommerce businesses. The study will determine the requirements that must be completed before customers visit e-commerce website, particularly electronic and media sectors. main contribution of this paper a conceptual model social adoption factors impacting websites by proposing using channels. This what present in order to website especially industry. outcome research help sellers increase traffic result more sales. adopts mixed methods approach with combination literature analysis, interview, questionnaire observation. Based on result, it was found various use different type media. Moreover, 89% people aged 18 33 choose Instagram Facebook as their preferred media, despite fact review revealed most popular third position 54 percent, while Twitter second place 65 percent. It observed interest intention buy are biggest reason user click advertisement. At same time, unclick link related product too trust issues. shows users who enjoy purchase online experienced have product. findings research, we developed influencing websites.
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ژورنال
عنوان ژورنال: International journal of academic research in business & social sciences
سال: 2022
ISSN: ['2308-3816', '2222-6990']
DOI: https://doi.org/10.6007/ijarbss/v12-i8/13070